About Me
20+ years turning complexity into clarity.
I lead at the intersection of strategy, design, and execution—helping organizations show up and stand out.
I'm currently Chief Creative Officer and Partner at Visceral, a digital-first creative agency focused on mission-driven clients, where I help run and build the business. It's given me a a unique perspective: what it takes to win work, build lasting partnerships, and keep a multidisciplinary team doing their best.
My Goal
Bring clarity to complexity through collaboration and design.
My Value
Where I’m most valuable:
Aligning teams around priorities
Alignment shapes the outcome. I help teams clarify message, audience, and priorities so what they put into the world is clear, intentional, and built to have impact.
Turning complexity into clear direction
I distill complex ideas into brand and digital experiences that are clear, compelling, and designed to move people to action.
Leading teams to do their best work
Strong outcomes come from strong teams. I help create the conditions for designers, writers, and collaborators to do the best work.
Bridging strategy and execution
Strong ideas only work if they hold up in execution. I stay involved to ensure the original thinking carries through to design, content, and development.
Seeing brands and websites as strategic tools
A website shapes how people understand, trust, and engage with an organization. I treat it as an asset that creates clarity, action, and long-term value.
Beyond Work
I live in Charleston, South Carolina, with my family. Outside of work, I’m usually trying new recipes, exploring new trails, restoring vintage bikes, or getting out on the Lowcountry’s waterways.