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<channel>
	<title>Creative Works of Allen Hopper</title>
	<link>http://www.allenhopper.com</link>
	<description>Creative Works of Allen Hopper</description>
	<pubDate>Wed, 07 Sep 2011 02:04:37 +0000</pubDate>
	<generator>http://www.allenhopper.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Event Posters</title>
		<link>http://allenhopper.com/Event-Posters</link>
		<comments>http://allenhopper.com/following/allenhopper.com/Event-Posters</comments>
		<pubDate>Wed, 07 Sep 2011 02:04:37 +0000</pubDate>

		<dc:creator>Creative Works of Allen Hopper</dc:creator>
		
		<category><![CDATA[Art Direction, Print, ]]></category>

		<guid isPermaLink="false">1965679</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/1/53774/1965679/poster_fireworks_epic_full.jpg" border="0" width="605" height="727" width_o="605" height_o="727" src_o="http://payload.cargocollective.com/1/1/53774/1965679/poster_fireworks_epic_full_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53774/1965679/poster_st_full.jpg" border="0" width="605" height="727" width_o="605" height_o="727" src_o="http://payload.cargocollective.com/1/1/53774/1965679/poster_st_full_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53774/1965679/poster_ommegang_full.jpg" border="0" width="605" height="727" width_o="605" height_o="727" src_o="http://payload.cargocollective.com/1/1/53774/1965679/poster_ommegang_full_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53774/1965679/poster_hotmagic_full.jpg" border="0" width="605" height="727" width_o="605" height_o="727" src_o="http://payload.cargocollective.com/1/1/53774/1965679/poster_hotmagic_full_o.jpg" align="left" /&#62; Event Posters Every now and then I get the pleasure of designing an event poster.  Here are a few recent ones...</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Art Directors Club of Metro. Washington</title>
		<link>http://allenhopper.com/Art-Directors-Club-of-Metro-Washington</link>
		<comments>http://allenhopper.com/following/allenhopper.com/Art-Directors-Club-of-Metro-Washington</comments>
		<pubDate>Thu, 24 Mar 2011 03:56:04 +0000</pubDate>

		<dc:creator>Creative Works of Allen Hopper</dc:creator>
		
		<category><![CDATA[Art Direction, Copywriting, Print]]></category>

		<guid isPermaLink="false">1212883</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/1/53774/1212883/adcmw_full.jpg" border="0" width="605" height="405" width_o="605" height_o="405" src_o="http://payload.cargocollective.com/1/1/53774/1212883/adcmw_full_o.jpg" align="left" /&#62; .&#60;img src="http://payload.cargocollective.com/1/1/53774/1212883/adcmw_invite_full.jpg" border="0" width="605" height="1361" width_o="605" height_o="1361" src_o="http://payload.cargocollective.com/1/1/53774/1212883/adcmw_invite_full_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53774/1212883/adcmw_web_full.jpg" border="0" width="400" height="400" width_o="400" height_o="400" src_o="http://payload.cargocollective.com/1/1/53774/1212883/adcmw_web_full_o.jpg" align="left" /&#62; Art Directors Club of Metropolitan WashingtonThe local Art Director's Club approached me about doing the art for their sixth annual Paper Show invitation and I jumped at the chance. Free reign on a print piece with the option to do some kick-ass finishing techniques?  Hells yes—let's do this.

Since the show is all about paper, I felt like the paper needed to be the star. No ink was used here, only a clear foil—letting the paper do its thing. ArjoWiggins supplied the Curious paper with a smooth, almost skin-like texture—the type of paper only high-end fashion designers can afford for their look-books. Classic type creates the composition, with some paper airplanes for fun.

The result was stunning.

A bunch of support graphics were created for tote bags, signage and a simple microsite—but nothing could compare with what arrived in mailboxes around the region.


Visit ADCMW</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Urban Forest Project</title>
		<link>http://allenhopper.com/Urban-Forest-Project</link>
		<comments>http://allenhopper.com/following/allenhopper.com/Urban-Forest-Project</comments>
		<pubDate>Thu, 24 Mar 2011 03:44:00 +0000</pubDate>

		<dc:creator>Creative Works of Allen Hopper</dc:creator>
		
		<category><![CDATA[Art Direction, Copy Writing, Print]]></category>

		<guid isPermaLink="false">1212827</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/1/53774/1212827/urban_forest_project_full.jpg" border="0" width="605" height="1007" width_o="605" height_o="1007" src_o="http://payload.cargocollective.com/1/1/53774/1212827/urban_forest_project_full_o.jpg" align="left" /&#62; Urban Forest ProjectI have always admired the work of the Urban Forest Project and their promotion of sustainability and art in urban neighborhoods around the country. Finally they arrived in DC and 100 lightpoles were designated around DC for use in the project. I jumped in with hundreds of other designers and artist from around the district.

The only guidelines outside of the specs, were to create a conceptual piece based on the metaphor of a tree. Being a total bike nerd and advocate—there was only one direction to go in. Winning banners were chosen and fortunately mine was in the mix.  =The banners were recently displayed  at the Corcoran Gallery and will be hitting flag poles around the city this summer. Afterward, they will be sewn into tote bags and auctioned off.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>FTC Business Center</title>
		<link>http://allenhopper.com/FTC-Business-Center</link>
		<comments>http://allenhopper.com/following/allenhopper.com/FTC-Business-Center</comments>
		<pubDate>Thu, 24 Mar 2011 03:16:58 +0000</pubDate>

		<dc:creator>Creative Works of Allen Hopper</dc:creator>
		
		<category><![CDATA[Art Direction,  Creative Strategy, Video Production, Copywriting, Interactive, Print, Social Media]]></category>

		<guid isPermaLink="false">1212719</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/1/53774/1212719/ftc_logo_full.jpg" border="0" width="605" height="394" width_o="605" height_o="394" src_o="http://payload.cargocollective.com/1/1/53774/1212719/ftc_logo_full_o.jpg" align="left" /&#62; 
FTC Business CenterAll businesses, from the corporate giants to the mom-and-pop shops, need to know how to act within the bounds of the law. The problem is, getting access to the information and resources you need in order to understand the law, is not a simple task. The FTC Business Center breaks through the clutter, creating easy access to plain language documents.

This project spanned multiple channels, including branding, a website, social channels and print. Through my role as Sr. Art Director, I was involved in nearly ever aspect of this effort.

We developed a branded system of resources and engaging educational content for the new Business Center.  Share and embed tools allowed business to easily host and share this important information. 

&#60;img src="http://payload.cargocollective.com/1/1/53774/1212719/ftc_comingsoon_full.jpg" border="0" width="605" height="610" width_o="605" height_o="610" src_o="http://payload.cargocollective.com/1/1/53774/1212719/ftc_comingsoon_full_o.jpg" align="left" /&#62; --

Website Launch

&#60;img src="http://payload.cargocollective.com/1/1/53774/1212719/ftc_website_home_full.jpg" border="0" width="605" height="807" width_o="605" height_o="807" src_o="http://payload.cargocollective.com/1/1/53774/1212719/ftc_website_home_full_o.jpg" align="left" /&#62; --

Website 

&#60;img src="http://payload.cargocollective.com/1/1/53774/1212719/ftc_website_video.jpg" border="0" width="605" height="746" width_o="605" height_o="746" src_o="http://payload.cargocollective.com/1/1/53774/1212719/ftc_website_video_o.jpg" align="left" /&#62; 
--

Educational Videos


&#60;img src="http://payload.cargocollective.com/1/1/53774/1212719/ftc_styleguide_full.jpg" border="0" width="605" height="412" width_o="605" height_o="412" src_o="http://payload.cargocollective.com/1/1/53774/1212719/ftc_styleguide_full_o.jpg" align="left" /&#62; --

Brand Development

&#60;img src="http://payload.cargocollective.com/1/1/53774/1212719/ftc__print_full.jpg" border="0" width="605" height="861" width_o="605" height_o="861" src_o="http://payload.cargocollective.com/1/1/53774/1212719/ftc__print_full_o.jpg" align="left" /&#62; --

Print Collateral

</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Novartis Oncology </title>
		<link>http://allenhopper.com/Novartis-Oncology</link>
		<comments>http://allenhopper.com/following/allenhopper.com/Novartis-Oncology</comments>
		<pubDate>Thu, 24 Mar 2011 03:06:44 +0000</pubDate>

		<dc:creator>Creative Works of Allen Hopper</dc:creator>
		
		<category><![CDATA[Art Direction, Creative Strategy, Video Production, Branding, UX, IA, Copywriting, Interactive, Print, Social Media, Photography]]></category>

		<guid isPermaLink="false">1212690</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/1/53774/1212690/novartis_homepage_full.jpg" border="0" width="605" height="546" width_o="605" height_o="546" src_o="http://payload.cargocollective.com/1/1/53774/1212690/novartis_homepage_full_o.jpg" align="left" /&#62; Novartis OncologyHow do you help a company recruit 2000 people in one year, while at the same time bolster and celebrate their internal culture? We developed a series of internal and external campaigns for Novartis Oncology, based on sharing the everyday stories of their global employees.

Hundreds of branded flip cameras were sent around the globe to kick off Open Employee Generation.  The videos were easily uploaded to a website where employees could comment and share stories, both personal and professional, about inspiration and company culture. The videos were later used on an external facing campaign to recruit new talent. 

As Sr. Art Director on the Novartis Oncology account, I lead the creative development of this project which included multiple websites, brand development, print collateral and advertising. 

&#60;img src="http://payload.cargocollective.com/1/1/53774/1212690/novartis_video_full.jpg" border="0" width="605" height="827" width_o="605" height_o="827" src_o="http://payload.cargocollective.com/1/1/53774/1212690/novartis_video_full_o.jpg" align="left" /&#62; --

Open Employee Generation
&#60;img src="http://payload.cargocollective.com/1/1/53774/1212690/novartis_internal_full.jpg" border="0" width="605" height="339" width_o="605" height_o="339" src_o="http://payload.cargocollective.com/1/1/53774/1212690/novartis_internal_full_o.jpg" align="left" /&#62; --

Open Employee Generation
&#60;img src="http://payload.cargocollective.com/1/1/53774/1212690/novartis_logo_full.jpg" border="0" width="605" height="482" width_o="605" height_o="482" src_o="http://payload.cargocollective.com/1/1/53774/1212690/novartis_logo_full_o.jpg" align="left" /&#62; --

One3 Brand
&#60;img src="http://payload.cargocollective.com/1/1/53774/1212690/novartis_print_full.jpg" border="0" width="605" height="482" width_o="605" height_o="482" src_o="http://payload.cargocollective.com/1/1/53774/1212690/novartis_print_full_o.jpg" align="left" /&#62; --

Print Collateral
&#60;img src="http://payload.cargocollective.com/1/1/53774/1212690/novartis_leadership_full.jpg" border="0" width="605" height="530" width_o="605" height_o="530" src_o="http://payload.cargocollective.com/1/1/53774/1212690/novartis_leadership_full_o.jpg" align="left" /&#62; --

Internal Communications
</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Above the Influence</title>
		<link>http://allenhopper.com/Above-the-Influence</link>
		<comments>http://allenhopper.com/following/allenhopper.com/Above-the-Influence</comments>
		<pubDate>Thu, 24 Mar 2011 02:58:53 +0000</pubDate>

		<dc:creator>Creative Works of Allen Hopper</dc:creator>
		
		<category><![CDATA[Art Direction, UX, IA, Interactive]]></category>

		<guid isPermaLink="false">1212664</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/1/53774/1212664/ati_depression_full.jpg" border="0" width="605" height="469" width_o="605" height_o="469" src_o="http://payload.cargocollective.com/1/1/53774/1212664/ati_depression_full_o.jpg" align="left" /&#62; Above the InfluenceDescription coming soon.

View the site

&#60;img src="http://payload.cargocollective.com/1/1/53774/1212664/ati_drugfacts_full.jpg" border="0" width="605" height="458" width_o="605" height_o="458" src_o="http://payload.cargocollective.com/1/1/53774/1212664/ati_drugfacts_full_o.jpg" align="left" /&#62; 
--

Drug facts
&#60;img src="http://payload.cargocollective.com/1/1/53774/1212664/ati_ptb_1_full.jpg" border="0" width="605" height="635" width_o="605" height_o="635" src_o="http://payload.cargocollective.com/1/1/53774/1212664/ati_ptb_1_full_o.jpg" align="left" /&#62; 
--

Pick the Brain

&#60;img src="http://payload.cargocollective.com/1/1/53774/1212664/ati_ptb_2_full.jpg" border="0" width="605" height="635" width_o="605" height_o="635" src_o="http://payload.cargocollective.com/1/1/53774/1212664/ati_ptb_2_full_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53774/1212664/ati_ptb_3_full.jpg" border="0" width="605" height="635" width_o="605" height_o="635" src_o="http://payload.cargocollective.com/1/1/53774/1212664/ati_ptb_3_full_o.jpg" align="left" /&#62; 
</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Visa Inc.</title>
		<link>http://allenhopper.com/Visa-Inc</link>
		<comments>http://allenhopper.com/following/allenhopper.com/Visa-Inc</comments>
		<pubDate>Mon, 21 Feb 2011 23:07:41 +0000</pubDate>

		<dc:creator>Creative Works of Allen Hopper</dc:creator>
		
		<category><![CDATA[Art Direction, UX, IA, Interactive]]></category>

		<guid isPermaLink="false">1086906</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/1/53774/1086906/visa_site_homepage.jpg" border="0" width="605" height="478" width_o="605" height_o="478" src_o="http://payload.cargocollective.com/1/1/53774/1086906/visa_site_homepage_o.jpg" align="left" /&#62; Visa Inc.As Sr. Art Director on the Visa Inc. account, I have lead the design on every aspect of Visa’s corporate web presence, including the creation of their website and social media integration. 
View the website
&#60;img src="http://payload.cargocollective.com/1/1/53774/1086906/visa_blog_english_full.jpg" border="0" width="605" height="1143" width_o="605" height_o="1143" src_o="http://payload.cargocollective.com/1/1/53774/1086906/visa_blog_english_full_o.jpg" align="left" /&#62; 
--

Blog

&#60;img src="http://payload.cargocollective.com/1/1/53774/1086906/visa_blog_korean_full.jpg" border="0" width="605" height="669" width_o="605" height_o="669" src_o="http://payload.cargocollective.com/1/1/53774/1086906/visa_blog_korean_full_o.jpg" align="left" /&#62; 
--

Multi-lingual Blog

&#60;img src="http://payload.cargocollective.com/1/1/53774/1086906/visa_site_timeline_full.jpg" border="0" width="605" height="281" width_o="605" height_o="281" src_o="http://payload.cargocollective.com/1/1/53774/1086906/visa_site_timeline_full_o.jpg" align="left" /&#62; 
--

Interactive Timeline

&#60;img src="http://payload.cargocollective.com/1/1/53774/1086906/visa_site_about_full.jpg" border="0" width="605" height="513" width_o="605" height_o="513" src_o="http://payload.cargocollective.com/1/1/53774/1086906/visa_site_about_full_o.jpg" align="left" /&#62; 
--

About Visa

&#60;img src="http://payload.cargocollective.com/1/1/53774/1086906/visa_site_mediacenter_full.jpg" border="0" width="605" height="729" width_o="605" height_o="729" src_o="http://payload.cargocollective.com/1/1/53774/1086906/visa_site_mediacenter_full_o.jpg" align="left" /&#62; 
--

Media Center

&#60;img src="http://payload.cargocollective.com/1/1/53774/1086906/visa_print_visanet_full.jpg" border="0" width="605" height="858" width_o="605" height_o="858" src_o="http://payload.cargocollective.com/1/1/53774/1086906/visa_print_visanet_full_o.jpg" align="left" /&#62; 
--

Print Collateral

</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Claire Hux</title>
		<link>http://allenhopper.com/Claire-Hux</link>
		<comments>http://allenhopper.com/following/allenhopper.com/Claire-Hux</comments>
		<pubDate>Mon, 21 Feb 2011 21:10:54 +0000</pubDate>

		<dc:creator>Creative Works of Allen Hopper</dc:creator>
		
		<category><![CDATA[Art Direction]]></category>

		<guid isPermaLink="false">1087012</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/1/53774/1087012/chux_selftitled.jpg" border="0" width="605" height="603" width_o="605" height_o="603" src_o="http://payload.cargocollective.com/1/1/53774/1087012/chux_selftitled_o.jpg" align="left" /&#62; }&#60;img src="http://payload.cargocollective.com/1/1/53774/1087012/chux_slide_bitnw_cover.jpg" border="0" width="605" height="603" width_o="605" height_o="603" src_o="http://payload.cargocollective.com/1/1/53774/1087012/chux_slide_bitnw_cover_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53774/1087012/chux_slide_bitnew_back.jpg" border="0" width="605" height="603" width_o="605" height_o="603" src_o="http://payload.cargocollective.com/1/1/53774/1087012/chux_slide_bitnew_back_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53774/1087012/chux_slide_jammin.jpg" border="0" width="605" height="603" width_o="605" height_o="603" src_o="http://payload.cargocollective.com/1/1/53774/1087012/chux_slide_jammin_o.jpg" align="left" /&#62; 
Claire HuxIs it me or is it feelin' sweaty in here?

Claire Hux is on fire at the moment—putting a pop spin on Baltimore's grinding, underground club sound. Unruly Records approached me to create the art direction for various projects they have in the works, including their latest album art. Gotta love full creative control.


Check them out here 



</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>KAUST Mobile Site</title>
		<link>http://allenhopper.com/KAUST-Mobile-Site</link>
		<comments>http://allenhopper.com/following/allenhopper.com/KAUST-Mobile-Site</comments>
		<pubDate>Mon, 21 Feb 2011 20:52:25 +0000</pubDate>

		<dc:creator>Creative Works of Allen Hopper</dc:creator>
		
		<category><![CDATA[Art Direction, UX, IA, Mobile, Interactive]]></category>

		<guid isPermaLink="false">1086901</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/1/53774/1086901/kaust_slide_user.jpg" border="0" width="605" height="400" width_o="605" height_o="400" src_o="http://payload.cargocollective.com/1/1/53774/1086901/kaust_slide_user_o.jpg" align="left" /&#62; KAUST Mobile SiteWith thousands of journalist and students arriving in Saudi Arabia for the the Inauguration of King Abudullah University of Science and Technology, we needed to create a way for them to stay up to date on the latest developments with the university from any place, at any time. We created an all-together unique version of the website, optimized for a mobile viewing experience.

View the mobile website

View the non-mobile website

&#60;img src="http://payload.cargocollective.com/1/1/53774/1086901/kaust_slide_breakdown.jpg" border="0" width="605" height="400" width_o="605" height_o="400" src_o="http://payload.cargocollective.com/1/1/53774/1086901/kaust_slide_breakdown_o.jpg" align="left" /&#62; 
--

Accessibility research revealed that the majority of our audience were iPhone users. We optimized the site based on that experience, but took other devices into careful consideration. Content gracefully degraded down to less capable devices.

The experience included image and video galleries, tabbed content, a twitter feed, contact form, and links to KAUST's social properties.


&#60;img src="http://payload.cargocollective.com/1/1/53774/1086901/kaust_slide_shots1.jpg" border="0" width="605" height="400" width_o="605" height_o="400" src_o="http://payload.cargocollective.com/1/1/53774/1086901/kaust_slide_shots1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53774/1086901/kaust_slide_shots2.jpg" border="0" width="605" height="400" width_o="605" height_o="400" src_o="http://payload.cargocollective.com/1/1/53774/1086901/kaust_slide_shots2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/53774/1086901/kaust_mobile_interior.jpg" border="0" width="605" height="400" width_o="605" height_o="400" src_o="http://payload.cargocollective.com/1/1/53774/1086901/kaust_mobile_interior_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Visa Security Sense</title>
		<link>http://allenhopper.com/Visa-Security-Sense</link>
		<comments>http://allenhopper.com/following/allenhopper.com/Visa-Security-Sense</comments>
		<pubDate>Mon, 21 Feb 2011 20:25:09 +0000</pubDate>

		<dc:creator>Creative Works of Allen Hopper</dc:creator>
		
		<category><![CDATA[Art Direction, Video Production, Branding]]></category>

		<guid isPermaLink="false">1086761</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/1/53774/1086761/visa_security_cover_full.png" border="0" width="605" height="337" width_o="605" height_o="337" src_o="http://payload.cargocollective.com/1/1/53774/1086761/visa_security_cover_full_o.png" align="left" /&#62; Visa Security SenseVisa Security Sense has one goal—arming consumers with the knowledge and resources they need to prevent credit card fraud and identity theft.  

As Sr. Art director on this account, I lead the creation of this multi-lingual micosite, including brand development, IA, design, copywriting, and video production. 

View the website

&#60;img src="http://payload.cargocollective.com/1/1/53774/1086761/visa_security_homepage_full.jpg" border="0" width="605" height="491" width_o="605" height_o="491" src_o="http://payload.cargocollective.com/1/1/53774/1086761/visa_security_homepage_full_o.jpg" align="left" /&#62; 
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Homepage.

&#60;img src="http://payload.cargocollective.com/1/1/53774/1086761/visa_porteguese_full.jpg" border="0" width="605" height="466" width_o="605" height_o="466" src_o="http://payload.cargocollective.com/1/1/53774/1086761/visa_porteguese_full_o.jpg" align="left" /&#62; 
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Multilingual experience


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Educational videos

&#60;img src="http://payload.cargocollective.com/1/1/53774/1086761/visa_security_interior_full.jpg" border="0" width="605" height="1149" width_o="605" height_o="1149" src_o="http://payload.cargocollective.com/1/1/53774/1086761/visa_security_interior_full_o.jpg" align="left" /&#62; 
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Consumer education &#38; video

&#60;img src="http://payload.cargocollective.com/1/1/53774/1086761/visa_security_resources_full.jpg" border="0" width="605" height="873" width_o="605" height_o="873" src_o="http://payload.cargocollective.com/1/1/53774/1086761/visa_security_resources_full_o.jpg" align="left" /&#62; 
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Resources
</description>
		<wfw:commentRss></wfw:commentRss>

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